‍SHA'CARRI RICHARDSON

Working on behalf of Sha’Carri Richardson, we established a strategic partnership with Google to support the launch of Circle to Search on Android. Leveraging her global profile and cultural relevance beyond sport, the collaboration positioned the feature through instinct, curiosity, and speed rather than technical explanation. The campaign premiered during March Madness 2024, ran in heavy rotation across US broadcast television generating 1.5 billion impressions, and expanded into major European markets alongside a global social rollout delivering over 500 million impressions, establishing Circle to Search as a culturally fluent feature at global scale.

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