MANCHESTER CITY

Worked in partnership with Manchester City to extend the club’s brand licensing rights in India, with a focus on expanding into new consumer goods categories aligned with local market demand. The approach centred on identifying credible category extensions, structuring licensing frameworks, and connecting the club with regional partners capable of delivering at scale while maintaining brand integrity. The work enabled Manchester City to broaden its commercial footprint in India, activating the brand across additional product categories and strengthening its presence in one of football’s fastest-growing fan markets.

BRAND EXTENSION