Ventures

Addition co-founds exciting new companies backed authentically by athletes, artists, creators and entertainers.

At Addition, entrepreneurship is at the core of everything we do. We partner with ambitious founders to explore and innovate within underserved categories within sub sectors from F&B, fashion through to tech, addressing genuine consumer needs with creativity. With extensive experience in branding, product development, marketing, and raising growth capital, we are trusted partners to the founders we collaborate with.